A practical guide to helping your church share Jesus with confidence in a diverse and changing world.

Cities like London are full of people from different cultures, classes, and worldviews - and many are least likely to hear the gospel. For church leaders and everyday Christians, this can feel daunting. Where do you begin? How do you build trust? What if you say the wrong thing?

This newly refreshed booklet, Sharing Jesus Cross‑Culturally, draws on decades of London City Mission’s frontline experience to help you and your church share Jesus with wisdom, humility and confidence.

Why this guide matters

Across the UK, churches are meeting people shaped by different stories, traditions, and assumptions about faith. Many want to welcome and reach their neighbours - but feel unsure how to start.

This guide gives you:

• A simple framework for understanding culture and worldview
• Practical tools for building meaningful relationships
• Real stories from missionaries serving in London’s diverse communities
• Biblical foundations for cross‑cultural mission
• Reflection questions for leadership teams and small groups

What’s inside

You’ll learn how to:

• See people as people - not projects
• Understand cultural barriers and bridges
• Ask better questions and listen well
• Share Jesus in ways that connect