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Big Yes, Little Yes, Healthy Maybe: A Fresh Take on Evangelism

9 Dec 2025

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Big Yes, Little Yes, Healthy Maybe: A Fresh Take on Evangelism

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Mark Greenwood, Director of Evangelism at Elim Churches, shares why evangelism is less about conversion and more about invitation – and how a simple shift in perspective can transform the way we share Jesus.

When I first started sharing Jesus, I would go out and preach the gospel, and nobody would become a Christian. I quickly became very disheartened. I was beating myself up emotionally on the way home. I’d be asking myself, What sins have I committed? Have I not had a long enough prayer time?

Well, the truth is, I probably hadn’t prayed as long as I should have – but that wasn’t the reason!

God reminded me of something that changed everything: He is the Lord of the harvest, not me.

That truth liberated me. It made me reflect:

What if evangelism wasn’t about converting people, but about helping them take their next step toward Jesus?

Why We Need a New Way to Think About Evangelism

For years, I measured success by how many people came to Christ after I spoke. If no one responded, I felt like a failure.

We can’t use how many people come to Christ as the measure of how successful or unsuccessful we are in your evangelism.

And not just because we become discouraged. But because it may cause us to miss what the Lord is actually doing behind the scenes. We can be tempted to ‘step back’ when we see little response.

I have a new motto, “I’m here to converse, not to convert.” I’m here to have a good conversation with people.

Salvation belongs to the Lord. And my responsibility is, when I get opportunities to share the love of Jesus – to be the most loving, patient, and non-judgemental I can – whilst also being unafraid to share my faith.

Meeting people where they are

Evangelism is best done in dialogue, not monologue, isn’t it? And we can all be guilty of occasionally monologuing at people rather than dialoguing with them.

A dialogue requires seeking to understand where people are currently. We can do this by asking others how they find meaning or face certain challenges in their lives, and sharing how faith makes a difference in ours.

This helps us meet people where they are, as God so often does with us. But often we can be tempted to skip this stage of curiosity and rush through a script to get to ‘the point’.

Even on a broader church level, we often give people an altar call and have something ready if they say a big yes. Or maybe a course, if it’s a smaller yes – but that’s still a big commitment. What about those who aren’t ready for that? What about those who are curious but cautious? For years, I didn’t have a response for those people.

A Better Approach—Big Yes, Little Yes, Healthy Maybe

That changed one day when I was speaking at a church, I gave the usual call to salvation – the “big yes” moment. But then something unexpected happened. Words came out of my mouth that weren’t scripted or planned:

“It might be that you’re here today, you’re not ready to say a big yes. But I wonder whether I might challenge you to make an intentional decision to explore, to find out, to have a rummage around in the Christian faith.”

I called that a Little Yes. And then came the third category:

“It might be that you’re here today and you say, Mark, I’m not even ready to say a big yes or a little yes. I wonder whether I might gently nudge you to stay open-minded about the Christian faith... be prepared to say, maybe there’s something in this, but keep it a bit more healthy than that. A healthy maybe.”

And when I invited people to respond in those three ways, the room lit up.

The response I received was phenomenal. So many people responded to the gospel – both big yes, little yes and healthy maybe – with people who weren’t Christians coming up to me saying, ‘Well, I’m definitely a healthy maybe.’ And I left the event thinking wow.

It’s not a gimmick or a strategy. It’s a language that reflects reality. It helps us realise who is on a journey towards Jesus, and how we can serve them where they are.

And this approach can be expanded to how we share Jesus in everyday conversations. Perhaps someone isn’t ready to step into church, but they’d be open to go to an open mic night, or meet your Christian friends at the pub. Perhaps they are defensive when you share the gospel but are happy to hear testimonies of how your faith helps you in your everyday struggles.

It helps us realise who is on a journey towards Jesus, and how we can serve them where they are.

It’s easy when someone rejects an invitation, to feel sheepish and ‘step back’ from sharing Jesus. But this language of being a ‘little yes’ or a ‘healthy maybe’ helps us remain curious, creative and open to new opportunities to share Jesus.

Why This Changes Everything

When we embrace this approach, evangelism becomes less about conversion and more about invitation.

It’s almost empowering people by giving them an opportunity to say, “Yes, I’m on the journey,” rather than making them feel that they have to make a choice.

This takes patience on our part, but it’s also encouraging.

Every conversation matters. Every step matters. Trust the Lord of the harvest.

To hear more from Mark Greenwood, check out Episode 6 of the Everyday Evangelism Podcast, “How do I keep sharing Jesus when I feel discouraged?” Or simply watch below.

"How do I keep sharing Jesus when I feel discouraged?"

If you’ve ever felt discouraged, ill-equipped, or unsure whether your efforts to share Jesus are making a difference, this episode is for you.

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